8 Ways Your Home Page Is Like A Multiple Choice Test

What lessons can conversion optimizers learn from multiple choice test creators? Columnist Brian Massey explores. My daughter is planning for college. It’s her last semester of high school. Among the key drivers of her choice are her scores on the SAT and ACT. These are two aptitude tests that will, in part, determine two things: Her ability to answer multiple-choice questions. Her ability to …

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What’s Your Marketing Success Metric?

Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic, engagement, and/or leads. There’s probably a logical relationship between what you do and your success metric, but …

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