Transform Your Sales Approach With the Help of Inbound Marketing

Let’s face it – nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver sees no benefit to being subjected to the pitch. If things aren’t bad enough, this kind of valueless outreach then creates a negative perception of your firm in the eyes of the unhappy prospect. Fortunately, …

Read More

5 Steps to Make Your Casual Customers Loyal

Online shopping has become the part and parcel of everybody’s life unless you have been living under the rock for the past few years or so. Competitors are just a click away and today’s customers have access to endless information about the brand, company and the products. That simply means, as a business owner you simply can’t expect unwavering loyalty from your …

Read More