Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars

Operating system, handset OEM market shares relatively static. This evening, comScore reported November U.S. smartphone market share estimates. As with PC search market share, the numbers now are relatively stable and unchanged from month-to-month. Apple remains the leading individual smartphone maker, and Android is the operating system leader. According to comScore, nearly 74 percent (73.6 percent) of U.S. mobile subscribers …

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58% Prefer Ad-Based Apps To Paid

Data precedes DAA introduction of “AppChoices” consumer tool. The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled1,015 adults, mostly about in-app advertising and related issues. At the highest level, the study’s findings can be grouped into two categories: Preference for ad-supported apps vs. …

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