US Programmatic Ad Spend will Double by 2016

  Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market.  Our first-ever estimates for US programmatic ad spending are based on an exhaustive …

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