Expandable Native Gmail Ads Now Available To All In AdWords

Out of beta, the ads expand to deliver a landing page experience within Gmail. Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and formerly referred to as Gmail sponsored promotions ads. To get started using native Gmail …

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Google Goes All In On “Viewability” For Display And YouTube Ads

Company embracing viewability metric across network in 2015. Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users …

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