Report: Twitter Planning New Home Page For Logged-Out Visitors

New home page will include advertising and try to monetize the millions of people who view Twitter content but aren’t active users, according at report in AdAge.

Twitter plans to offer logged-out visitors a new home page, according to a story in AdAge today.

The company showed off demos of the page to media buyers last week at CES in Las Vegas. The home page, according to AdAge, will include ad products:

The website shown last week included a series of tiles featuring Twitter content, both images and text, clustered by subject matter, like entertainment and sports.

Twitter declined to comment to AdAge on the story.

The report, along with news Friday that Twitter is working to make it possible to display ads on tweet streams on third-party sites and apps such as ESPN’s SportsCenter and Flipboard, is an indication that the company is moving more aggressively to monetize its full audience.

In November, during a conference with Wall Street analysts, Twitter claimed that 500 million people see its content every month on the web, much higher than its 284 million monthly active registered users. Users who aren’t logged in bump into Twitter content via search and third-party apps and Twitter executives said they would be looking for ways to target ads to such users.

 

 

ABOUT THE AUTHOR

Martin Beck

Martin Beck is Third Door Media’s Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.