58% Prefer Ad-Based Apps To Paid

The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled1,015 adults, mostly about in-app advertising and related issues.

ad-supported apps

 

AdChoices

 

Mobile data collection

 

 

Photo by William Iven on Unsplash