• Display, Viewability
• advertising, Display, DoubleClick, Google, Viewability, YouTube Ads
• January 13, 2015

Company embracing viewability metric across network in 2015. Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users …