How Email Marketers Can Prepare For Inbox By Google

That mobile email app that Google released (in beta, by invitation only) has a desktop counterpart. Contributor Tom Sather shares tips on how marketers can prepare for its adoption. In late 2014, Google announced “Inbox by Google,” update to the nearly ten-year-old Gmail interface that is essentially a re-imagined email client for Gmail, but focused on helping people manage their …

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Google Goes All In On “Viewability” For Display And YouTube Ads

Company embracing viewability metric across network in 2015. Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users …

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Google Shutting Down AdSense Direct

Feature allowed publishers to sell AdSense inventory directly to advertisers Google launched a test of AdSense Direct  in January of this year. The feature, which allowed AdSense publishers to sell inventory directly to advertisers, apparently didn’t test well and is being pulled in November. The company notified publishers via email on October 24 that they decided to kill the beta after looking at the …

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