Transform Your Sales Approach With the Help of Inbound Marketing

Let’s face it – nobody likes to be “sold.” And being on the receiving end of a sales pitch is made worse when the receiver sees no benefit to being subjected to the pitch. If things aren’t bad enough, this kind of valueless outreach then creates a negative perception of your firm in the eyes of the unhappy prospect. Fortunately, …

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What’s Your Marketing Success Metric?

Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic, engagement, and/or leads. There’s probably a logical relationship between what you do and your success metric, but …

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